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Re-branded: Cannes Festival
The annual Cannes International Advertising Festival has re-branded itself to incorporate more elements of creative communication. From next year on, it will be known as the Cannes International Festival of Creativity.
Next year will also see the introduction of 13 new categories covering film, press, outdoor, cyber, media, direct, radio, promo & activation, design, PR, film craft and creative as the festival attempts to embrace communication and creativity in the broadest sense.
"Apart from the welcome attendance of Design, Media, PR, Activation and other professionals from all forms of communications, the winning work at Cannes can no longer be described as being simply 'Advertising'.
Many of the Grand Prix's are now being awarded to experiences, technologies, social media, user-generated content, services, events and the options for marketers now are rich and diverse. We need to embrace that change", says Philip Thomas, festival chief executive.